Integrity is the building block of our business and will always be the top priority of ours.


It empowers us to be visionaries,


operates in a pragmatic manner.


Alex is a serial entrepreneur with extensive entrepreneurial & operating experience in consulting, investment banking and technology sectors.  Alex is the co-founder of FoodEasy, MusicFriendly and Business Creation; also involved in various startup programs, startup coaching and lecturing in universities.

Alex Cheng

Founding Partner

Jeffrey is the Co-Founder & Executive Director of Ooosh For Startups, a coworking space that connects innovative minds, empowering startup founders with an entrepreneurial community. Jeffrey has an investment portfolio across private technology companies and real estate, investing mainly on seed rounds and retail premises.

Jeffrey Cheng


Jowell is a traveler at heart. She traveled to all corners of the world with Cathay Pacific after completing her business degree at the Chinese University of Hong Kong, majoring in Hotel and Tourism. She brings hands-on operating and venture experience to the team, having worked in startups and global early stage fund Fresco Capital prior to joining Catalyst Venture, with a focus in digital marketing, social media and PR & Communications.


Jowell Shek